This Challenge is for you IF:

- You're ready to lose 10, 15, 20, lbs or MORE!

- You've lost weight in the past, and put it ALL back on or more!

- You're tired of spending hours in the gym without seeing results

- You're tired of yo-yo dieting

- You're ready for easy to follow systems

- You're ready to save money on groceries!!



FAT SMASHER is created to educate you, give you the tools you need to succeed AND hold you accountable to eat the foods you love AND lose weight. 

What's Inside this 30-Day Challenge:

  • Eat What You Love & Lose Weight Program Guide
  • Personalized Programming: ​I personally calculate your macros to make sure you are following the best program for YOUR body.
  • ​30 Days of coaching: I'm showing up EVERYDAY for 30 days to teach you everything you need to know in order to eat what you love AND lose weight
  • ​Simple system: I've created a simple to follow system and everything you need to go along with it!  There will be no guessing when it comes to knowing exactly what you need to do for success!
  • Accountability: I'll be communicating with you to help hold you accountable and make sure you are sticking to your plan.  I never want someone to make a purchase and not use it.  Once you click the join link, I'm going to be here to make sure you reach your goal!
  • Sample Menus: I've created a menus based off of YOUR CUSTOM numbers (I teach this inside the challenge). Once you have your numbers you can view these meal plans so you know exactly how to eat what you love and lose weight.
  • ​Cookbook: I've written a cookbook with over 70 delicious recipes that match up with the meal plans.  Included are yummy comfort food meals that the whole family will love.  As a busy wife and mom myself, these are meals I've given my family for years without complaints.
  • ​Money saving tips: That's right, I actually have a way for you to save 40% on your groceries as well as show you additional tools to earn money for groceries!!!  

MEET YOUR MENTOR AND NEW BEST FRIEND:



"My clients know I'm not here to take away their favorite foods, or to tell them they have to completely change their life. This system fits into YOUR current lifestyle.

They know I'm not going to lie to them just to get them to join a program and pull the old bait and switch.  

I'm a wife, mom, and business owner who needs an easy system that works, and that's what I've created inside the Fat Smasher Challenge.  

If you want the cheeseburger, eat the cheeseburger.  

If you want a glass of wine, have the wine.

 I'm here to teach you the super simple system on how you can actually eat the foods you love, lose weight, and feel great!"

Hi I'm Emily Ruffino, owner of Pure Life Wellness and the Fat Smasher: Eat What You Love & Lose Weight movement.

I’m so excited to help you reach your weight loss goal by teaching you the secrets and tools I’ve taught clients for over 15 years on how to truly enjoy life, eat the food they love AND lose weight. 

I’ve been in this industry for 15 years. I have a Bachelor of Science degree with a focus in nutrition, am an ACE Certified Personal Trainer, ACE Certified Health Coach, ACE Behavior Change Specialist and have a love for helping people get healthy and change their life. I even have a few years working towards my Master’s Degree in Nutrition. I was the Fitness Director of a large15,000 member health club for years. I had the privilege of working with hundreds of people and figuring out what really works and what doesn't. I was able to find what helps people lose weight and keep it off.

I understand how life can be crazy. I have a family with three kids, a five-year-old and two and a half year-old twins. So yes I understand busy but you can still do this with a busy life, family life, work life, whatever you may have on your plate and still lose weight.

"I've tried losing weight in the past and it didn't work, but this method was a game changer" - Adrienne

"I lost 10 lbs and learned SO MUCH! I learned about eating and how to make recipes for me and my kids that we all like, everyone can benefit from this!" - Lindsay

Lost 35 lbs and is keeping it OFF!! 

Lost 55 Lbs and no turning back!

Busy Dad lost 60 lbs for GOOD!!

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